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However, such high quality often comes at a high cost, and not just anyone can afford a Swiss watch; or can they? Since 1837, the Invicta Watch Group has been making top quality, Swiss timepieces, at prices that anyone can afford.

It was a belief that a fine Swiss timepiece could be offered at a reasonable price that first inspired Raphael Picard to found Invicta in La Chaux-de-fonds, Switzerland nearly two centuries ago. In Latin Invicta means invincible and that initial choice of name would forebear the quality that was to follow. For over a century Invicta continually delivered on the promise implied in their name, but with the dawn of inexpensive quartz watches in the 1970s, the demand for the craftsmanship of high quality mechanical timepieces was in decline. Those were sad times for many traditional watch companies, and Invicta was no exception.

In 1991 the descendants of Raphael Picard - believing strongly in the founding principles of highest quality at affordable prices - reestablished the Invicta Watch Group, and in the interim they have seen the company through explosive success. Eschewing inferior materials and movements that other affordable watches embrace, today's Invicta Watch group is the market leader in growth and has lead a resurgence in mechanical watch movements instead of the mass produced quartz timepieces. In a world where companies across the spectrum are driven by a balance sheet mentality, Invicta Watch group is almost a renegade in their passion for craftsmanship.

It has been less than two decades since the resurgence of Invicta began and in that time they have released model after model that has dazzled watch lovers and stunned the industry. Using high quality and sometime rare materials, Swiss-made manual and self winding movements, and housing them in high quality casings that belie their affordable price, Invicta Watch Group has established a niche in a segment of the watch market that was traditionally reserved for watches costing thousands of dollars.

With the release of the Pro Diver series, the Invicta Watch Group took their place in the collections of watch lovers, alongside watches with names that costs hundreds, and even thousands of dollars more. Recent years have seen Invicta developing its own movement calibers, leading to even more growth and an entirely new watch making facility.

Today Invicta Watch offers an expansive catalog of watch models that is sure to have a style and price point that will appeal to nearly anyone. The list of materials and models is impressive to say the least. Hand made movements, sapphire crystals, hand-set diamonds, and 18 karat gold are just a few of the high quality materials that define Invicta's desire to stand among the best.

If gold and diamonds are not enough, Invicta can claim the Limited Edition Subaqua NOMA which features a genuine meteorite stone dial. They also can claim the first watch ever to boast of the combination of Platinum and 18K gold. It is that kind of forward thinking - all with an eye for quality and the smallest detail - that make Invicta a sought after timepiece in a world full of ordinary watches.